the story

Fans of Almdudler – the most famous traditional non-alcoholic drink in Austria – and fans of traditional dresses are the perfect match for a special online contest called “Trachtenpärchenwahl”. They get part of the world of Almdudler and experience the brand philosophy in an entertaining and amusing way.

Singles and couples are invited to take part at the contest and to become the real “Jakob and Marianne” couple of Almdudler. The final couples win tickets for the Almdudler Trachtenpärchenball and the final winner couple– the “Almdudler Trachtenpärchen” – celebrate with their friends New Year`s Eve in a traditional cottage in the Alps.
The whole communication of the contest consists of word-of-mouth, guerilla activities like stickers, flyers and social media communication. Promotion teams dressed as Almdudler’s Jakob and Marianne seek out enthusiastic participants at the greatest Austrian traditional balls and events.

the final

On the 1st of July 2010, the qualified pairs are invited to the final showdown in the Babenberger Passage in Vienna.

The finalists have to pass 3 challenges. The jury, Thomas Klein, Desireé Treichl-Stürgkh and Lena Hoschek, evaluate the performance of the finalists.

design

Website www.trachtenpaerchenwahl.at

flyer

sticker & tattoo

highlights 2009