Period of time: since 01/2011
Type of project: Brand Ambassador Program
the story
With the 125 Duke, KTM is presenting for the very first time an eighth-liter bike that is also road homologated. This worldwide innovation will be available by spring 2011. The launch of the KTM 125 Duke will be accompanied by an international brand ambassador program. In January 2011 the quest for the KTM 125 Squad started in Germany, France, Spain and Italy. Candidates apply with their creative bike videos for becoming a member of the KTM 125 Squad. The Squad members will be one of the first to test the bike thoroughly. All their reports, pics and videos will be aggregated at www.125duke.com. The best KTM 125 Squad member of each country wins the KTM 125 Duke.
ambuzzador is responsible for conceptual design, consulting and project management.
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