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Period of time: since 01/2006
Type of project: Buzz Marketing Blog
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The Story
www.fliptheflop.com
is an online Community combining the best features of
advertising-blogs, marketing-surveys and special interest magazines.
More than 70 international websites are scanned on a daily basis to offer professional
articles about the best and the worst going on in the field of
marketing, with special attention to buzz, word-of-mouth and guerilla
campaigns. Flip the Flop features interviews with marketing managers
and experts as well as offering a forum to discuss hot topics and new
ideas. Polls and surveys also contribute to making the world of
marketing a littlebit better.
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