Customer: Mautner Markhof Feinkost GmbH Period of time: 05-08/2008 Type of project: buzz campaign

The Story

With X-Hot & XX-Hot the market leader Mautner Markhof has launched the new product category Hotsenf. Viral elements and guerilla activities are used to create awareness for the hot twins.

-       The mustard lovers club “We like it hotter” lobbies for more heat in everyone’s live. For more information click  www.myspace.com/welikeithotter . 

-       A viral spot shows alternative fields of application for the new mustard. http://www.youtube.com/watch?v=JtUlw0S0Uxk

-       Body painted hot twins attracted a great deal of attention.

-       “Hot weeks” at selected cafeterias all over Austria gave the customers the opportunity to taste the XX-Hotsenf.  

Design

Pictures