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Customer: Die
Grüne Wirtschaft
Period of time: 07/2007 - 12/2007
Type of project: Target
Group Campaign
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The Story
Mobilisation of entrepreneurs and EPUs to join The Green Fraction in the Austrian Chamber of Economy. A corporation with the oekostrom AG.
The target group of the campaign are entrepreneurs and EPUs all across Austria who sympathize with this idea of “Energiewende” and don’t hesitate to set a sign. Those shall be mobilised by this campaign. For that reason there are diverse modules to encourage people to help, be part of “Energiewende” and join “Die Grüne Wirtschaft”:
- “UnternehmerIn mit gutem Gewissen”: As an entrepreneur you have to answer to your own conscience for your company management. If you pass the “GeWISSENstest” you can come out and set a sign with the official seal “UnternehmerIn mit gutem Gewissen”.
- geWISSENstour: Curious how profit and sustainability match together? “Die Grüne Wirtschaft” visits entrepreneurs who are already practicing successfully the “Energiewende”. As an expert Prof. Dr. Alexander Van der Bellen, national spokesman of The Green Party and member of parliament, joined the excursion to Windpark Parndorf and answered all questions of his fellow citizens.
- Filmfrühstück: “Die Grüne Wirtschaft” invites interested people for breakfast & film and a discussion with experts concerning the importance of “Energiewende” for Austria’s economy and environment.
- MitWISSerInnen gesucht: The Green Fraction in the Austrian Chamber of Economics searches ambitious men and women who stand up for a sustainable energy policy.
This campaign is not the first time of co-operation between ambuzzador and “Die Grüne Wirtschaft”. Both already worked together by setting up the platform “microstar.com”. Nonetheless the “Energiewende” campaign is a premiere of buzz marketing used in economic policy.
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Flyer "geWISSENstour" front
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Flyer "geWISSENstour" back
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signet
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