T-Mobile Austria breaks new grounds to communicate their products and services: No longer classical advertising campaigns, but projects out of the community which can only be fulfilled with T-Mobile products accompanied with a cross medial mix of advertising, pr & social media marketing. The 1st project “Philippes Projekt” started in May 2010. Philippe had the mission to walk through Austria to build awareness for AIDS – using the MyCommunity Smartphone of T-Mobile Austria.

The new project started on 10th of August 2010, called Katys Projekt. Hero of this project is US-Pop-Queen Katy Perry who is looking for 50 Austrian Teens for her new pop video with an audition & voting at facebook. To check the performance of the participants Katy is supported by the new T-Mobile data offer.

ambuzzador is responsible for the whole Social Media Campaign. That includes a facebook application at the T-Mobile Austria Fanpage for audition & voting & a voting-toolkit for the participant’s facebook profil.

the facts (state 23.8.2010, week 2/6)

• More than 7.500 fans @ T-Mobile Austria Fanpage, almost 3.000 more than at project start, fan growth 200 – 300 fans a day.
• 91 videos.
• About 20.000 votes from more than 4.000 people.
• 49 fan clubs founded to win Katy Perry Concert Tickets.

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Volksbank Aktivcard is the youth offer of Volksbank AG and grants exclusive favours to its Aktiv-Members. In order to engage with their youngest clients on facebook, Volksbank launched “Blobby Masters”, a remake of the popular Blobby Volley game. Fans can share their Highscores with their friends and get the chance to win 500 Euro for their Aktivkonto as well as Apple iPods, iTunes and travel coupons.

ambuzzador was responsible for the Social Media Campaign, including a Canvas Page for the Blobby Masters game and targeted facebook ads. The facebook users have played the game more than 120,000 times on total in the past two weeks (30 times on average). Furthermore ambuzzador consulted Volksbank by setting up a new Editorial Strategy for the facebook Fanpage.

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KTM has already built up a huge fan base on facebook with more than 100,000 fans on its KTM Racing fanpage and several others founded by KTM employees and brand advocates all over the world. In order to use synergies and create an integrated appearance of all the various KTM fanpages, ambuzzador consulted KTM and set up a Social Media Strategy across all channels and countries.

In June, KTM launched another fanpage for the 125 cc “nameless” naked bike, the upcoming generation in the KTM family (1st quarter 2011) including the naming contest for the 125 cc bike. More than 8,000 suggestions proved the creativity of the participants. KTM picked 20 suggestions and now asks its fans to vote for the overall winner, who will receive the brand new KTM 125 cc bike with a special design, only he (or she) will ride.

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T-Mobile started in May with a new community based approach to communicate about new products and services. People using the new tools are enabled to do great projects and actions in their personal surroundings. The first person with a mission to fulfill was Philippe. He made a journey through Austria to build awareness for the still noteworthy topics of HIV and AIDS.

ambuzzador was responsible for the whole Social Media Campaign. That includes a facebook page as an information hub for all project related issues, a virtual human chain application and a tool that helps people to meet Philippe on his journey.

the facts

• generated 60.000 facebook fans in 5 weeks
• over 10.000 people in the virtual chain
• more than 300 activities proposed by people along the journey
• 14 Mio impressions of all wall postings
• 21.000 “likes” and 3.000 comments

T-Mobile Austria Brand Manager Thomas Mayer & ambuzzador CEO Sabine Hoffmann are featured on Episode 26 of medianet podcast talking about the great success of Philippes Projekt at Social Media.

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T-Mobile started its Social Media activities in January 2010 with “Mobile Jockeys”  presenting their favourite iPhone applications on facebook accompanied by an application.

ambuzzador is responsible for the conceptual design of the campaign, the setup of the facebook Fanpage and the application.

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the story

Nokia started the Nokia App Forum to support the Austrian mobile developers community. The Nokia App Forum consits of three main parts:

• blogger initiative launching the N900
• call4applications (Jan 18 - March 31 2010)
• mobile  developer conference (March 5, 6 2010)

ambuzzador accompanies the Web agency of Nokia in conceptual design and implementation of the project (except the website).

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In october 2009 ambuzzador started in consulting tele.ring through the setup of their Social Media strategy.

Offering information about products, services, events, company-insights and much more, the activities on facebook, twitter, netlog and sms.at. Getting direct feedback from the community and learning to better understand the needs and desires of the customers, helps tele.ring to optimize their offer and services. With the integration of Social Media icons directly on the company´s website, the link to the classic corporate communication is implemented seamless.

facebook.com/tele.ring
twitter.com/telering

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