assorted projects | ambuzzador

T-Mobile Social Media Communication

Customer: T-Mobile Austria GmbH
Period of time: since: 01/2010
Type of project: Social Media Monitoring & Consulting

the story

T-Mobile started its Social Media activities in January 2010 with “Mobile Jockeys” presenting their favourite iPhone applications on facebook accompanied by an application.

ambuzzador is responsible for the conceptual design of the campaign, the setup of the facebook Fanpage and the application.

Screenshots

was-ware-wenn

t-mobile-iphone-apps

Nokia App Forum

Customer: Nokia Alps South East Europe
Period of time: since 9/2009
Type of project: Target Group Activation Program

the story

Nokia started the Nokia App Forum to support the Austrian mobile developers community. The Nokia App Forum consits of three main parts:

blogger initiative launching the N900
call4applications (Jan 18 - March 31 2010)
mobile developer conference (March 5, 6 2010)

ambuzzador accompanies the Web agency of Nokia in conceptual design and implementation of the project (except the website).

Screenshots

tele.ring | Social Media Communication

Customer: T-Mobile Austria GmbH
Period of time: since 10/2009
Type of project: Social Media Monitoring & Consulting

the story

In october 2009 ambuzzador started in consulting tele.ring through the setup of their Social Media strategy.

Offering information about products, services, events, company-insights and much more, the activities on facebook, twitter, netlog and sms.at. Getting direct feedback from the community and learning to better understand the needs and desires of the customers, helps tele.ring to optimize their offer and services. With the integration of Social Media icons directly on the company´s website, the link to the classic corporate communication is implemented seamless.

facebook.com/tele.ring
twitter.com/telering

Screenshots

Saturn | Social Media Monitoring & Communication

Customer: Media-Saturn Beteiligungsges.m.b.H Österreich
Period of time: since 10/2008
Type of project: Social Media Monitoring & Consulting

the story

Inspired by Saturn Austria ambuzzador started with Social Media Monitoring on the electronic retail market in october 2008.

Half a year later, in June 2009, Saturn Austria started its Social Media activities on twitter. Saturn Austria offering information about multimedia, entertainment, trends, products and offers directly to their costumers.

Another five months later, Saturn Austria started to expand their Social Media activities to facebook and Netlog.

ambuzzador accompanies Saturn Austria in setting up an developing the Social Media activities.

facebook.com/SaturnAustria

twitter.com/Saturnaustria

Screenshots

monster | Social Media Communication

Customer: Monster Worldwide GmbH (Germany, Austria, Switzerland)
Period of time: since 9/2009
Type of project: Social Media Monitoring & Consulting

the story

In September 2009 Monster started its Social Media activities in Germany, Austria and Switzerland on facebook and twitter. The Social Media Faces (design) vary from season to season: during winter time, the twitter-channels present themeselves in a winterly outfit.

ambuzzador consults Monster D/A/CH on the basis of its 4-step-model of Social Media Evolution on the way to becoming a social brand. A Social Media Audit concerning Recruiting was the start before ambuzzador guided Monster through the social media strategy process an the SetUp.

Monster.de
facebook.com/monsterDE
twitter.com/monsterDE

Monster.de Berufseinsteiger
facebook.com/berufseinsteigerDE
twitter.com/einsteigerDE

Monster.at
facebook.com/monsterAT
twitter.com/monsterAT

Monster.ch
facebook.com/monsterCH
twitter.com/monsterCH

Screenshots

Samsung Sports Reporters

samsung_logo_klein

Customer: Samsung Germany
Period of time: 08/2009
Type of project: Brand Ambassadors Programme
http://samsungreporters.soup.io
http://www.twitter.com/samsungsports
http://www.flickr.com/samsungreporters

Wanted: Samsung Sports Reporters
By order of Samsung Germany ambuzzador recruited Samsung fans as Samsung Sports Reporters for the IAAF WM berlin 2009TM via social media. The mission was generating offline buzz right at the IAAF WM berlin 2009TM as well as user generated content live & uncut within social communities. Samsung Sports Reporters increased around IAAF the awareness for Samsung as an umbrella brand and the outlined Samsung products, online and offline.

The Job as Samsung Sports Reporter: Reporting 2 days (August 19 – 20) live from IAAF in personal communities – with Samsung Phone Jét S8000 & Camera WB550. The Requirements: Applicants are interested in CE, sports & well-connected in social networks. After their outstanding applications via social media by posting a text, foto or video directly to the own social media profile 10 girls & boys were chosen as Reporters.

Exclusive goodies

Equipped with IAAF tickets, a reporter outfit, their brandnew Samsung mobile Phone & Camera they started reporting on August 19. The team had the one time chance to visit the IAAF committee backstage & see the instruments for time measurement, the relaxation room for athletes and many secrets more. At midday they whole team had lunch with Steffi Nerius, winner of the gold medal in javelin. It goes without saying: exclusively Steffi told us the mystery behind her talismans, the headbands, & her feelings after this ground-breaking success. Afterwards the 10 girls & boys were visiting the Samsung Quadriga Salon & Kulturstadion @ Berlin city center for a short refreshment. Exactly 6 p.m. they have been back in the stadium for watching the games in the Samsung VIP-Lounge. On the next day the Samsung Sports Reporters’ motto was again: reporting, reporting, reporting, covering Twitter, Facebook, StudiVZ, MySpace, Werkennt wen, SchülerVZ, MeinVZ, Stay Friends, Youtube, Blogs, Flickr & Yousty.

Samsung Sports Reporters with gold medal winner Steffi Nerius

Christian making pictures with the brandnew Samsung Camera WB550

Lunch with Steffi Nerius

Amani is reporting @ StudiVZ

SupportedBy T-Mobile

Customer: T-Mobile Austria GmbH, sponsors welcome!

Period of time: since 07/2009
Type of project: Support programme for young bands
www.supportedby.at

Monopol and ambuzzador started SupportedBy, a successful service supporting up-and-coming Austrian bands in a sustainable way. Newcomers want to get out of their parents garage for a real on-stage jam session. SupportedBy T-Mobile offers the chance to get on stage of the hottest locations in Austria as support for famous bands.

Get online
SupportedBy – a high flying concept: Launched on July 20th, more than 120 bands have registered online at supportedby.at by the beginning of August. SupportedBy T-Mobile connects young talents with hosts and venues, which are always searching local support bands. After appointing a gig, a registered band gets engaged as a support. Afterwards SupportedBy T-Mobile is organizing the gig: prints flyers & posters, takes out ads in The Gap, Vice & TBA magazin and informs the music community via Twitter, Facebook and so on. SupportedBy T-Mobile is not only responsible for all the communication in advance of the concert but also secures a smooth flow behind and in front of the stage during the event.

Get out of your parents garage
The first two SupportedBy T-Mobile bands made their debut: The four guys from Traise at Palaverama Festival on August 7th in Gmünd and the Lonely Love Bucharests at Innsbruck’s Weekender Club supporting the grandiose Final Fantasy on August 10th. Both bands – Traise & Lonely Love Bucharest - confirm the ingenious idea behind the concept: Without SupportedBy T-Mobile they would not have the chance to be center stage at big venues that fast. Support bands can concentrate on their show, SupportedBy T-Mobile is doing the rest.

SupportedBy T-Mobile is planning around 20 gigs within a year all over Austria and is always looking for support bands. The service is sponsored by T-Mobile Austria, an active sponsor in the music community.

Find SupportedBy T-Mobile online, on Twitter, on Facebook & on MySpace with all reviews, photos & videos.

Download press release (German)

Download press photos: Flyer, Traise, Screenshot Website.

T-Mobile A2D2

Customer: T-Mobile Austria GmbH
Period of time: 7.5.2009
Type of project: Developer Conference

the story

In January 2009 T-Mobile Austria launched the T-Mobile G1, the first mobile phone worldwide based on the open source operating system Android. Open source system means everyone can develop applications for Android handsets and sell them on the Android Application Market. At the first Austrian Android Developers Day, A2D2 on May 7th T-Mobile brought developers together to share their knowledge.

More than 150 Android fans from all over Austria attended the A2D2 at the T-Mobile headquarter in Vienna. After the official welcome, CEO Robert Chvátal & CTO Jim Burke (T-Mobile) announced the T-Mobile A2D2 Applications Contest. Afterwards the Android-Experts Christoph Schaffer & Andreas Jakl (both FH Hagenberg) delivered a first insight in developing with Android. Later Philipp Breuss (Mobilizy), Christian Vogt (Sengaro) & Andreas Ipp (OpenIntents), all finalists of the Google Developer Challenge in 2008, showed the manifold possibilities with Android with their applications Wikitude, Mobeedo & OpenIntents.

In the following Tech Sessions the program of the A2D2 Event entered the full world of Android. The participants had to choose from more than 10 Tech Sessions in 5 Streams: Getting started with Android, Android Development, Location-based Services, Android Applications and Android Topics & Trends.

Pictures & more Information: Flickr, mobileblogger.at Facebook Fanpage, A2D2at Twitterchannel & Slideshare with the presentations of the A2D2.

almdudler trachtenpärchenwahl

Customer: Almdudler Limonade A. & S. Klein GmbH & Co KG
Period of time: 01-09/2008 & 03-09/2009
Type of project: Online contest

the story

Fans of Almdudler – the most famous traditional non-alcoholic drink in Austria – and fans of traditional dresses are the perfect match for a special online contest called “Trachtenpärchenwahl”. They get part of the world of Almdudler and experience the brand philosophy in an entertaining and amusing way.

Singles and couples are invited to take part at the contest and to become the real “Jakob and Marianne” couple of Almdudler. The final couples win tickets for the Almdudler Trachtenpärchenball and the final winner couple– the “Almdudler Trachtenpärchen” – celebrate with their friends New Year`s Eve in a traditional cottage in the Alps.
The whole communication of the contest consists of word-of-mouth, guerilla activities like stickers, flyers and social media communication. Promotion teams dressed as Almdudler’s Jakob and Marianne seek out enthusiastic participants at the ten greatest Austrian traditional balls.

the final

On the 3rd of September 2009, the qualified pairs were invited to the final showdown in the Babenberger Passage in Vienna.

14 pairs - 3 challenges - 5 jury members

The finalists had to pass 3 challenges, dancing, singing and milking. The jury, Gerhard Schilling, Kristina Sprenger, Desireé Treichl-Stürgkh, Adi Weiss and Lena Hoschek, evaluated the performance of the 14 pairs. Nashi and Stinki also known as Marie-Louise and Klemens won the contest - they are the Almdudler Trachtenpärchen 2009.

design

Website www.trachtenpaerchenwahl.at

flyer

sticker & tattoo

highlights 2009

T-Mobile mobileblogger

Customer: T-Mobile Austria GmbH
Period of time: since 01/2009
Type of project:(Pre)-Launch-Blogger
Campaign www.mobileblogger.at

the story

T-Mobile invited 10 Austrian Bloggers for pre-testing the new T-Mobile G1 handset. The T-Mobile G1 is the first phone with the open source operating system Android starting on 30th January 2009 in Austria. The aim of the project was to awake early adopter’s awareness and speed up the innovation adoption for the G1 before the commercial launch. T-Mobile equipped Bloggers, interested in mobile communications, web 2.0 und new technologies with a T-Mobile G1 handset before launch. The Bloggers were testing the handset, the features and applications for several weeks und reporting their opinions and findings in their personal blogs. The website www.mobileblogger.at aggregates all their reports und presents the first user generated reports for the G1 in Austria.