Stiegl Gstanzl

Thursday, February 2nd, 2012


Customer: Stieglbrauerei zu Salzburg GmbH
Period of time: 06/2011 – 09/2011
Type of project: Social Media Campaigning

The Story

How can you position a traditional brand, brewing beer for centuries, as modern and up-to-date? Stiegl faces this conflict, especially in today’s digital media channels. Luckily, the Stiegl Facebook fans have lots of humour and teem with creativity.

An entertaining competition among the fans was set up: who can sing the best “Gstanzl“? A Gstanzl is a traditional Austrian type of song. The humorous text of the Gstanzl – usually in dialect – is made up by its interpreter just for the occasion and sung in pubs. The Stiegl Facebook Fans were asked to compose funny song texts or even sing their Gstanzl in a video. The objective was to create a Gstanzl answering the question: “What is your reason to drink a Stiegl with somebody?”. After the community voting, a jury selected the five best singers and invited them to a recording studio. Together with a vocal coach their Gstanzl were professionally recorded.

Finally, these five Gstanzl were provided to the Stiegl Community in the form of animated beer coaster. The fans could personalize these and post them on a friend’s wall. This way, 1,119 users were invited to have a delicious Stiegl beer.

tele.ring Sponsor-Jagd

Thursday, February 2nd, 2012

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Customer: tele.ring Sponsor-Jagd
Period of time: 09/2011 – 10/2011
Type of project: Social Media Campaigning

The Story

With the „tele.ring Sponsor-Jagd“, ambuzzador created an innovative and emotional extension of the ATL-campaign „Gesponserter Basta“ on Facebook. We focused on the integration of the community and provided useful sharing-elements, that have been adopted successfully by the users to spread the word virally.

Facebook Fans of tele.ring sponsored their friends by placing sponsor-stickers on their virtual turban ski helmets. More than 50 attractive prizes, from smartphones to snowboards and travel vouchers, motivated the community to „top performances“: The first turban ski helmet was completed after a few hours and more than 1,000 stickers were placed within the first 24 hours. A fair drawing system guaranteed that entering the Sponsor-Jagd paid off at any time during the campaign.

MQ – MuseumsQuartier Wien on Foursquare

Tuesday, January 31st, 2012

Customer: MQ E & B GmbH
Period of time: 11 – 12/11
Type of project: Location Based Services

The story

After the successful staging of the Foursquare campaign “10 Years MQ Vienna” in Summer this year, the yearly Winter Program “Winter im MQ” was accompanied by an equally entertaining campaign.
For launch Foursquare User could win surprise packages if their check-ins have been counted the first 10. But during the whole series of events, each check-in at the venue “@Winter im MQ”, was rewarded by a „Check-in Special” that allowed you to collect an MQ Winter Poster. The more interesting was the battle of the venue-mayor. More than 20 users were contenders for this title.
Overall the following fact & figures can be listed:

3 Specials on Foursquare

  • Flash-Special with 10 unlocks after the first few minutes of launching
  • Check-in Special with over 800 unlocks (> 10% picked up their present)
  • Mayor-Special with > 20 unlocks

Venue „Winter im MQ“

  • > 900 check-ins overall
  • More man than women checked in.
  • Most of the users who checked in are at the age of 18 – 24 years

1/3 of all check-ins have been generated via QR codes (published on print sujets and placed in front of the punch stands.

Read more:

 

Austrian Airlines redblog

Friday, July 29th, 2011

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Customer: Austrian Airlines
Period of time: 05/11 – 07/11
Type of project: Corporate Blog-Relaunch

The story

“We fly for your smile!”

Austrian Airlines provides its users with regular insights into the exciting world of their beloved airline. The redblog by now can be seen as link between the brand and the community. It is the mayor content hub which creates and generates content: insider reports, travel reports, infotainment, technological developments, etc. Furthermore it picks up information from the other channels as Facebook, Twitter, YouTube or Flickr.

For the big readership of Austrian Airlines the blog wasn’t only set up in two languages (German & English), but conceptually designed as a traditional news-website which is known by almost every user in the world wide web. The blog welcomes the user by a big teaser story – imitating a scoreboard at the airport – promoting the actual top three stories. Furthermore the blog has implemented all the well known features a blog must have (bio, RSS-feed, comment function, related articles, categories, etc.).

After the relaunch the numbers nearly doubled:
~ 20,000 visits
~ 18,000 unique visitors
~ 40,000 page views

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Austrian Airlines Smile Maker @ Vienna International Airport & Facebook

Monday, July 11th, 2011

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Customer: Austrian Airlines
Period of time: 06/11 – 08/11
Type of project: On-site & Facebook Buzz Campaign

The story

“We fly for your smile!”

ambuzzador makes Austrian Airlines‘ slogan even more visible with the Austrian Smile Maker: A fully branded photo booth at Vienna International Airport where everyone can take their picture and print it. The clou? People can send their picture via email to their inboxes and also directly to the Austrian Facebook and Flickr pages. From there, they can share their first holiday memory with all their friends.

Facebook‘s own „share“ and „like“ buttons as well as a comment section and the social plugin gurantee a lot of buzz: The „reactions per share“ rate is amongst the highest in ambuzzador’s buzz campaigns. Fans „can’t wait“ to go to the airport for their next flight to have their picture taken in the Austrian Smile Maker. Every picture that is sent to an email address automatically takes part in a weekly competition for tickets to an European destination and the big prize: two business class tickets to New York.

The Austrian Smile Maker is ready to take your picture until August 31, 2011.

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