Period of time: 01/2011 – 03/2011
Type of project: Social Media Campaigning
the story
Volksbank Ski Jump Masters is the sequel of the popular Blobby Masters Game (07-09/2010). This time facebook fans of Volksbank Aktivcard (fan-only!) can match each other at a virtual ski jump contest. Fans can share their Highscores and special achievements (granted for perfect jumps, landings, etc.) with their friends and challenge each other with the highest score. As a main reward, the Top 10 players get the chance to win a VIP-package & trip to the 2011 Nordic World Cup in Oslo, Norway. As a special feature, players get “feedback” by ski jump legend Andi Goldberger, who is also the host and voice of the game.
ambuzzador is responsible for the Social Media Campaign, including a facebook Tab for the Ski Jump Masters game as well as for the so called “Superadler Fan” badge and a facebook Ad Campaign. Volksbank Aktivcard fans who put the “Superadler Fan” badge on their facebook profile picture are also rewarded a special achievement in the Ski Jump Masters game. The Social Media Campaign is accompanied and promoted by targeted facebook ads. Until now (27/01/2011) more than 2,000 facebook users have played the game 11,500 times and have been rewarded more than 10,000 achievements. Volksbank Ski Jump Masters will be online until March, 20th 2011.
Tags: Blobby, social gaming, Social Media Kampagne, Volksbank - Gepostet von Florian Figl
























