Period of time: 07/2010 – 09/2010
Type of project: Social Media Campaigning & Consulting
the story
Volksbank Aktivcard is the youth offer of Volksbank AG and grants exclusive favours to its Aktiv-Members. In order to engage with their youngest clients on facebook, Volksbank launched “Blobby Masters”, a remake of the popular Blobby Volley game. Fans can share their Highscores with their friends and get the chance to win 500 Euro for their Aktivkonto as well as Apple iPods, iTunes and travel coupons.
ambuzzador was responsible for the Social Media Campaign, including a Canvas Page for the Blobby Masters game and targeted facebook ads. The facebook users have played the game more than 120,000 times on total in the past two weeks (30 times on average). Furthermore ambuzzador consulted Volksbank by setting up a new Editorial Strategy for the facebook Fanpage.
Tags: Blobby, social gaming, Volksbank - Gepostet von ambuzzador























