KTM Social Media Communication

KTM has already built up a huge fan base on facebook with more than 100,000 fans on its KTM Racing fanpage and several others founded by KTM employees and brand advocates all over the world. In order to use synergies and create an integrated appearance of all the various KTM fanpages, ambuzzador consulted KTM and set up a Social Media Strategy across all channels and countries.

In June, KTM launched another fanpage for the 125 cc “nameless” naked bike, the upcoming generation in the KTM family (1st quarter 2011) including the naming contest for the 125 cc bike. More than 8,000 suggestions proved the creativity of the participants. KTM picked 20 suggestions and now asks its fans to vote for the overall winner, who will receive the brand new KTM 125 cc bike with a special design, only he (or she) will ride.

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