Philippes Projekt

T-Mobile started in May with a new community based approach to communicate about new products and services. People using the new tools are enabled to do great projects and actions in their personal surroundings. The first person with a mission to fulfill was Philippe. He made a journey through Austria to build awareness for the still noteworthy topics of HIV and AIDS.

ambuzzador was responsible for the whole Social Media Campaign. That includes a facebook page as an information hub for all project related issues, a virtual human chain application and a tool that helps people to meet Philippe on his journey.

the facts

• generated 60.000 facebook fans in 5 weeks
• over 10.000 people in the virtual chain
• more than 300 activities proposed by people along the journey
• 14 Mio impressions of all wall postings
• 21.000 “likes” and 3.000 comments

T-Mobile Austria Brand Manager Thomas Mayer & ambuzzador CEO Sabine Hoffmann are featured on Episode 26 of medianet podcast talking about the great success of Philippes Projekt at Social Media.

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